When Instagram first introduced video in 2013, more than 5 million videos were shared within the first 24 hours. We’re seeing a similar trend with Instagram Stories as marketers look to find what works on the new medium. What we do know is that the introduction of this new feature has opened up tons of new video marketing opportunities on Instagram.
Determine whether it’s better to create the video content in-house or to hire an agency to handle it. It’s tempting to go the in-house route as it’s generally seen as the most cost effective, but that can be a mistake. As Sophia Bernazzani writes, “Videos are hard to make – and it shows. The internet is populated with far too many slideshows and photos set to music that are masquerading as videos.”
Bottom line, overall strategy and data should drive your video marketing strategy. First, plan a solid strategy to develop video(s) for each level of your sales funnel. Outline the content and goals of each individual video. Determine what metrics will best determine a video’s success. Then, test. Analyze. Tweak your videos (and their deployment), when necessary. Work to make them more effective. And whatever you do, do do video; in 2017 and beyond, it’s the cornerstone of your brand’s marketing efforts.
The program even provides helpful templates that simplify the editing process. The platform supports high-quality clips like 4K video footage and makes it easy to share your work directly to a video hosting platform. Limited access to advanced color correction and editing features mean it isn't commonly used by professionals, but iMovie is still a great option if you're just starting out.
Tripods range tremendously in price, and the quality of your tripod should depend on the level of camera and lens you have. If you're shooting with your phone, you can get by with a table mount like the Arkon Tripod Mount or a full-size tripod like the Acuvar 50” Aluminum Tripod. For a DSLR, Manfrotto makes a variety of trustworthy tripods starting with the Manfrotto BeFree and increasing in quality and price from there.
Reading your article, I’m amazed at the statistics you mentioned. I didn’t realize the impact a single video could have on a business. Marketing will always bring more traffic to your site but having videos does even more so. It’s impressive that when seeing a video of a product, 74% of those people will buy what they watched. I’ll be sure to tell me friends with business about this article so they can boost their customer viewings!
The first step in creating your video strategy is outlining your video’s goals. Ideally, you’ll want to create a video forExtended ArticleThe Right Video Content for Your Marketing FunnelBefore you embark on creating a video marketing strategy, it’s important to know what stage of the marketing funnel you’re targeting. This is important… Read More every stage of the marketing funnel. But, initially, you’ll have to decide which stage is the most important to target.
The program even provides helpful templates that simplify the editing process. The platform supports high-quality clips like 4K video footage and makes it easy to share your work directly to a video hosting platform. Limited access to advanced color correction and editing features mean it isn't commonly used by professionals, but iMovie is still a great option if you're just starting out.

If you’re a playful and peppy brand, animated video could be the footage that grabs your audience. Powtoon offers quality animated content that can add a new twist on your videos or showcase a brand in a playful way. If you’re looking for high-quality film footage that runs from hilarious to emotional, with a dabble of wow, the Promo video platform has a diverse offering to showcase any brand.
When it comes time to shoot, clear out unnecessary people from the room and turn off the overhead lights. With your three-point lighting setup, there will be no need for those harsh fluorescents. When — and only when — everything is set up, call in your talent. There's nothing worse than being nervous, and then having to anxiously watch as lights are turned on and the camera is tested.
The power of video simply cannot be denied. If users are spending 1 billion hours a day watching videos, the facts speak for themselves. With the right approach, taking all the right steps in order, video creation can be the making of a business. It costs nothing to make a video these days and business both small and big are putting up their own videos.
Now that you know what stage of the marketing funnel you’ll be targeting, it’s time to figure out who your intended audience is. This is also a crucial step; if you create a video without a specific audience in mind, it’s much more likely to be a flop. Those who are meant to watch it won’t, and those who do watch it won’t convert. So, how do you know who your target audienceExtended ArticleHow Do You Find the Target Audience for Your Brand Videos?One of the first steps in creating your video marketing strategy is figuring out exactly who you want your videos to reach. This is… Read More is?
View count is important here, but so is your number of unique visitors and brand awareness and recall lift. Luckily, most video hosting platforms share these data points, so they should be easy to come by. Lifts in viewer perception are a little more difficult to find, but are often measured by surveys or quick questionnaires on platforms like Facebook and YouTube.
When starting, choose two or three types of videos and create a bullet list or spreadsheet with proposed topics, a brief outline, and estimated length of the video. Keep in mind that videos up to 2 minutes long tend to get the most engagement. You also want to make sure that each video has a specific call to action for your viewers like subscribing to your email marketing contact list, calling your office, or purchasing a product on your ecommerce storefront.
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