Before you start filming, set a music budget and research your local copyright laws. Copyright law can be very difficult to decipher, especially when you're dealing with digital content. Bottom line: Most music isn't free. If you use another artist's music without permission or proper licensing, you risk video removal and legal action. In order to avoid copyright infringement, you'll need to find royalty free tunes or pay a composer to create an original score. Royalty free songs aren't free to use; they're quality songs available for a single flat fee. This means you don't have to worry about paying additional licensing fees or royalties in the future. YouTube, Pond5, and PremiumBeat are all great sites to find royalty free music.
One of the best ways to improve the look of your video is to include b-roll. B-roll is the supplementary footage included as a cutaway. This might include shots of a customer service rep talking on a phone, a designer editing your website, visuals of your office, or even screenshots of your product. The key with b-roll is to make sure each and every piece enhances the story.
Narrative videos are probably the most recognizable style of video besides animation. They use classic storytelling elements, including character building, conflict, and resolution, to tell your brand story in an entertaining and engaging way. They create a journey — one your viewer can easily follow and relate to. Client: Key Smart (Curv Group) Because their goal is to tell a story, narrative videos often work best top of funnel, when users are just learning about the problem they face and you’re introducing your brand. Whether you tell the story of how your company came to be, the story of a frustrated customer finding you for the first time, or the story of a fictional hero character, your narrative should be memorable and help your brand stay on the mind of anyone who watches it.
A note about shooting with two cameras: Your editor will need to sync the footage between the different views. To help them do this, clap your hands loudly in the view of both cameras right before you ask the first interview question … yes, just like an old fashion clapboard. Modern editing software has auto-sync features, but this loud clap will help you initially line up the clips.
There’s a lot leading up to this day, but what a day! Production dayExtended Article7 Must-Know Tips for Production Day FilmingIt’s production day! All your planning and creative brainstorming have led to this. Whether you’re handling production yourself or have hired a team to… Read More can be crazy and hectic, or totally cool and organized. It’s when you finally see your video come to life for the first time — there’s a definite feeling of accomplishment. Exciting as it may be, there’s still a lot to do to ensure your video is the best it can be.
What type of lead magnet should you build? That could either be an ebook, a cheat sheet, a checklist, a video and others. Of course, it's not just about the lead magnet. You have to have a squeeze page with sizzling sales copy to get people to drop into your funnel. But it all starts with a great lead magnet. The better it is, the more effective you'll be at reaching your audience.
You can also re-edit your video footage. If your view-through rates are low, your viewers are losing interest quickly. Try creating a shorter cut of your video that’ll be more engaging to your audience. Maybe try adding graphics to spice up the content. Although you don’t want to entirely replace your original video, creating different versions of it may bring you better results.
By planning your video content in advance, as is done at the strategy stage, you give yourself the opportunity to more efficiently and effectively create that content. Filming and editing footage in batches across multiple videos allows you to embrace economies of scale. If you're producing a lot of similar content then video templates can help you keep a consistent look and feel to your videos, in line with your brand. Basically, as with most things in life, planning ahead saves you time and money in the long run — and more importantly it sets you up for success.
Another good news is that your videos don’t have to be perfect. It’s the content that matters! Latest research shows that users are mostly put off by videos that don’t explain the product or service clearly enough. Low quality and poor design didn’t matter nearly as much. So it’s fair to say that video is like pizza – when it’s bad, it’s still pretty good!
Now that you know what stage of the marketing funnel you’ll be targeting, it’s time to figure out who your intended audience is. This is also a crucial step; if you create a video without a specific audience in mind, it’s much more likely to be a flop. Those who are meant to watch it won’t, and those who do watch it won’t convert. So, how do you know who your target audienceExtended ArticleHow Do You Find the Target Audience for Your Brand Videos?One of the first steps in creating your video marketing strategy is figuring out exactly who you want your videos to reach. This is… Read More is?
Before launching any marketing campaign, it's important to determine your primary video goal. This could be to increase brand awareness, engagement, or even conversions for a free trial. It's crucial to pick out just one or two goals for each video. When you define more than that, your video will seem unfocused, making it difficult for viewers to determine what they should do next.
The pre-production stageExtended ArticleEverything You Need to Know About Video Pre-ProductionPre-production is the first and one of the most important stages of the video production process. If you’re thinking of hiring a video production… Read More essentially covers all your video planning. It’s the first and most important stage of the production process because it sets your entire video in motion. At this stage, you’ll want to clearly define the content of your video, get feedback from all relevant team members, and start booking and scheduling your shoot. If you’re hiring a production team or agency, you’ll want to do all your company vetting, creative calls, and approvals here.
The buyer persona will also determine your brand’s tone, which is very important when recording your videos. Will you be fun and entertaining, or does your ideal buyer prefer a serious, more professional approach? Ultimately, nothing is set in stone, and you’ll be able to adapt the message and tone in your video marketing strategy as you start publishing.
The other thing that will set the mood for your entire production? Physical styling, including makeup, wardrobe, props, and set decorations. Whether you go big or go small, these things will communicate the bulk of your story. You should iron these out in the creative planning stages, though the specific details and purchases can come later. But how your video looks can deeply affect its success, so make sure your stylistic choices match the story you’re telling and your ultimate marketing goals.
YouTube is also (surprise, surprise!) highly addicting. 83% of viewers prefer YouTube over any other video platform. Once viewers are on the platform, they usually stick around to watch another video … or 20. This can make it difficult to drive traffic back to your site from the platform. Despite these barriers, YouTube is a great platform for hosting videos and growing your audience.