Find a location. Decide on a spot to record. If you can't go to a professional studio, try to pick a quiet room away from distracting external sounds like sirens, opening and closing doors, and people talking on the phone. Read your script aloud, and pay attention to the room's acoustics. Does your voice echo or sound muffled? If so, consider recording in a different space or adding furniture to fill in the room.

View count is important here, but so is your number of unique visitors and brand awareness and recall lift. Luckily, most video hosting platforms share these data points, so they should be easy to come by. Lifts in viewer perception are a little more difficult to find, but are often measured by surveys or quick questionnaires on platforms like Facebook and YouTube.
There are endless platforms for video marketing. YouTube, broadcast television, video boards and street marketing, you name it. The possibilities are endless. With a smartphone, consumers can access online video anytime, anywhere. The same is not true with traditional, paper marketing. With video, you can reach your audience wherever they are in a cost-effective way.
Cash rules all! Yes, creative planning and strategy are important, but let’s be real. Without the proper budget, it’s going to be difficult to get exactly what you want. Plan for the money and resources at your disposal. Plan what you’ll create or shoot in-house and what you may want to outsource to a production company. Plan what you can splurge on and what you may want to save on.

If you’re here, it’s because you know the importance of video marketing. Brands can no longer get by using written content and images alone — nowadays, that’s uninteresting and unengaging for consumers who are inundated with live streaming, interactive 360 videos, augmented reality, and more. In the United States, digital video marketing Extended Article67 Video Marketing Stats You Need to Know for 2019It’s hard to believe, but 2019 is here and that means your marketing strategy calendar should be in full effect! That’s twice as true… Read More is a $135 billion industry. That means brands everywhere are realizing the value of video and investing in its creation and distribution.


One of the best ways to improve the look of your video is to include b-roll. B-roll is the supplementary footage included as a cutaway. This might include shots of a customer service rep talking on a phone, a designer editing your website, visuals of your office, or even screenshots of your product. The key with b-roll is to make sure each and every piece enhances the story.
In the following sections, we'll cover the types of videos you should create for each stage in the image above. To start, plan to create at least two videos for each. Don't forget to include call-to-actions to help lead your audience through their purchase journey and into the role of "promoter." Over time, you can improve based on conversion rates and the content gaps you discover.
Narrative videos are probably the most recognizable style of video besides animation. They use classic storytelling elements, including character building, conflict, and resolution, to tell your brand story in an entertaining and engaging way. They create a journey — one your viewer can easily follow and relate to. Client: Key Smart (Curv Group) Because their goal is to tell a story, narrative videos often work best top of funnel, when users are just learning about the problem they face and you’re introducing your brand. Whether you tell the story of how your company came to be, the story of a frustrated customer finding you for the first time, or the story of a fictional hero character, your narrative should be memorable and help your brand stay on the mind of anyone who watches it.
Sadly, posting a video on an otherwise blank page won’t do much for your SEO. Make sure you embed your video on a page full of relevant and informative content. This will let search engine crawlers know you have not only engaging multimedia on your site, but that you provide a ton of valuable and useful information. Be sure the content relates to your video — sometimes, posting the video transcript can help a lot, too.
As you craft your story, keep in mind the people who will need to approve your video (your manager, your company’s founder, your marketing department, etc.) and the time it takes to implement their feedback. Sudden changes in scripting, messaging, goals, and more can throw your whole production off-kilter. But still, these changes are all too common. Take a look at our creative guide that’ll help you manage creative feedback from everyone on your team.

Social media has revolutionized the way online users communicate with each other, with short, concise statements trumping longer forms of content. Micro-video apps shorten videos to less than ten seconds, making them ideal for sharing on sites like Twitter and Instagram. In this format, customers can quickly view a message as they scroll through their social media feeds. Brands can quickly send a message that will be seen by a larger audience, especially on Vine and Facebook, where they automatically play as a user scrolls past.
We recently published an infographic on how powerful video will become. But the future has already arrived. This has been a full-on video revolution year for marketers. According to Wyzowl statistics, 63% of businesses have started using video content marketing. Out of those 82% of businesses feel video marketing is an important part of their strategy. Video is progressing rapidly and will reach new heights sooner than we think. This trend is fueled by 83% of businesses believing that video marketing gives them a good ROI.

Most of all, your video is never complete without a call-to-action as your final slide. You’re not creating video ads just for the fun of it, though it is fun, but because you want to lead your audience to do something. Clarify what you want them to do and exactly where they should go after seeing your add. The standard best practice would be adding your business logo, tagline and your website or link for that unique campaign.
This year has been called “The Year of Video Marketing,” as businesses find new, inventive ways to use the medium to reach customers. Videos stand out on social media, giving customers a quick overview of a product without overwhelming them with text. In less than thirty seconds, a customer can get the information he needs about a business through a short, visually-appealing video.
One way to connect with customers is by posting tutorials relevant to your line of work. While it may seem as though you will be giving away your secrets, you’ll actually establish yourself as a subject matter expert, leading viewers to want to learn more about your business. A salon could offer styling tips, for instance, and a marketing firm could do a series on building your brand using the latest social media site.
Sound: Yes, often viewers are watching video ads on silent, mainly on Facebook. But when they’re not, what a world of difference a good track adds to your video. A great tip from the Promo sound editor was, to conder sound an enhancement to every video. A recent study found that when the music in an advertisement fits the message and imagery of the commercial, consumers were significantly more emotionally affected and remembered it longer. Now, this means you can choose music that plays to the tone of the video, or for a bit of humor, take your sound in the opposite direction. This contrast can be video magic and certainly something to make sure you’re remembered.
We recently published an infographic on how powerful video will become. But the future has already arrived. This has been a full-on video revolution year for marketers. According to Wyzowl statistics, 63% of businesses have started using video content marketing. Out of those 82% of businesses feel video marketing is an important part of their strategy. Video is progressing rapidly and will reach new heights sooner than we think. This trend is fueled by 83% of businesses believing that video marketing gives them a good ROI.
With an agency, you shouldn’t worry too much about these details. At Lemonlight, we schedule a creative call to review your ideas and give you feedback based on what we’ve seen work. We also provide new concepts and any direction you might need. But agreeing on a creative direction is crucial — your creative will be what communicates your branding and what will dictate how memorable your brand video is.
What type of lead magnet should you build? That could either be an ebook, a cheat sheet, a checklist, a video and others. Of course, it's not just about the lead magnet. You have to have a squeeze page with sizzling sales copy to get people to drop into your funnel. But it all starts with a great lead magnet. The better it is, the more effective you'll be at reaching your audience.
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